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Exclusive B2B Sessions & Retail Insights

Sept 4–5, 2026

Marshall House

The Future of Retail, One Conversation at a Time

No lengthy keynotes, no filler content. Just substantive discussions, fresh perspectives, and insights worth carrying into your next conversation.

+ Friday (04.09.): Growth Engines – Retail Media, Marketplace & Retail-as-a-Service

+ Saturday (05.09.): Future & Tech – AI Scaling, Market Insights (China) & Regulation

On the 4th and 5th of September, during IFA 2026, we're opening the doors of the exclusive Marshall House for a series of short, sharp content pieces: talks, panels, and fireside chats with the people shaping the future of media, retail and technology.

At the heart of it, MediaMarktSaturn hosts two curated days of insights and networking.

Friday (04.09.2026) focuses on growth engines, namely Retail Media, Marketplace and Retail-as-a-Service, exploring how new business models and partnerships create value for brands and retailers.

Saturday (05.09.2026) looks to the future, examining how AI, technology, trust and regulation are reshaping commerce and customer relationships. Both days offer curated talks, meetings and ample opportunities for personal exchange.

And because we think that knowledge and new ideas should be available for everyone, our sessions are free for all IFA visitors.

Join us at Marshall House during IFA, and be part of the conversation.

LET'S GO!

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Keynote Speakers

Corinna Hohenleitner

Vice Chair BVDW / Managing Director DACH Retail Media, Criteo

Björn Ognibeni

Keynote Speaker, Practical Visions

Boris Prondzinski

Managing Director Retail Media & Partner Marketing, MediaMarktSaturn

Marcus Tengler

Vice President Real Estate & Store Concepts, MediaMarktSaturn

Alexander Rupprecht

Head of International B2B, MediaMarktSaturn

Christian Kollesch

Vice President Marketplace, MediaMarktSaturn

Bastian Sehnert

Head of Data & AI Initiative, MediaMarktSaturn

Friday, 04.09.2026

04.09.2026

17:00-17:30

Marshall House Cinema

The State of Retail Media 2026

With Corinna Hohenleitner (BVDW)

04.09.2026

17:30-18:00

Marshall House Cinema

Leadership Dialogue: Beyond Retail: How Brands can unlock Growth across Retail Media, Marketplace & Retail-as-a-Service

With Boris Prondzinski, Christian Kollesch and Marcus Tengler

Saturday, 05.09.2026

05.09.2026

11:30-12:00

Marshall House Cinema

The Next Growth opportunity: Why B2B Is Europe's Most Underrated Sales Channel

With Alexander Rupprecht

05.09.2026

17:00-17:30

Marshall House Cinema

Impuls Talk: The Intelligence Shift - What we can learn from China for using AI to redefine Business, Brands & Commerce.

With Björn Ognibeni

05.09.2026

17:30-17:45

Marshall House Cinema

From Ambition to Action: How MediaMarktSaturn Is Scaling AI

With Bastian Sehnert

05.09.2026

17:45-18:00

Marshall House Cinema

From Vision to Reality: What It Takes To Make AI Work

With Björn Ognibeni and Bastian Sehnert

Location

Marshal House @ IFA – Access via Summer Garden / between Hall 5 & 6.

Find us at the iconic Marshall House right next to the IFA Summer Garden.

The Halls 5 and 6 are nearby.

We look forward to welcome you at our cinema of knowledge

You've got a Question? Contact Us

If you have questions regarding our programme at the Marshall House during IFA, please get in touch with us.

Rieke Pehka

Senior Specialist International Marketing Retail Media & Partner Marketing

pehka@mediamarktsaturn.com